TAG Heuer

At REEDS Jewelers, we bring timeless values together with the innovation and energy of a modern luxury retailer. For nearly 80 years, we've built a legacy of trust, excellence, and elevated experiences—offering fine jewelry and timepieces from the most prestigious brands in the world. We are family-owned and proudly committed to people, progress, and performance. As we continue to grow, we remain true to our roots while embracing forward-thinking practices and premium partnerships, including our boutique with TAG Heuer.

Known for its cutting-edge technology, bold design, and rich motorsport heritage, TAG Heuer represents the perfect fusion of precision and performance. This iconic Swiss brand shares our passion for excellence, making it a natural fit within the REEDS portfolio of luxury offerings.

Raleigh is a thriving part of North Carolina’s Research Triangle, consistently ranked among the best cities to live and work. Crabtree Valley Mall and Triangle Town Center serve as major retail hubs, drawing steady year-round customers who appreciate excellent service and brand variety. The TAG Heuer Boutique at Crabtree offers a specialized environment for timepiece experts and luxury retail professionals. Raleigh’s growing tech industry, diverse professional community, and vibrant culture provide exceptional opportunities for career growth. 

This boutique is exclusively operated by REEDS Jewelers under the TAG Heuer brand, offering an opportunity to lead a store dedicated to a legacy of cutting-edge design, performance, and innovation in luxury timepieces. We’re looking for a driven, polished, and visionary Boutique Manager to lead an exceptional team, deliver an unforgettable client experience, and uphold the excellence of the TAG Heuer brand. 

This is more than a job—it’s a chance to champion a luxury brand, shape a high-performing team, and drive impact through leadership, strategy, and connection. 

What You’ll Do 

Sales & Business Leadership 

• Own store performance, delivering on sales goals, KPIs, and profitability 
• Forecast and analyze sales to identify growth opportunities 
• Act as a brand ambassador and selling leader on the floor 
• Drive strategic merchandising, inventory positioning, and promotional execution 

Client Experience & Community Engagement 

• Inspire a client-first culture with luxury service standards 
• Oversee an appointment-driven business model and exceptional hosting 
• Lead personalized outreach and clienteling programs 
• Conceptualize and execute events that drive traffic and deepen client loyalty 
• Partner with corporate teams to deliver high-impact marketing and PR initiatives 

Team Development 

• Recruit, onboard, and retain top-tier luxury talent 
• Foster a performance-driven team through coaching and accountability 
• Deliver consistent feedback and conduct monthly performance touchpoints 
• Ensure completion of training programs, product education, and selling skills 

Operations & Store Standards 

• Ensure accuracy in inventory, shrink control, and POS systems 
• Maintain boutique presentation in line with visual standards 
• Oversee payroll, scheduling, and expense management within budget 
• Execute all store operations with efficiency and excellence 

Our Values 

We lead through REEDS’ core principles: 

• Integrity – Do what’s right, always 
• Performance Excellence – Drive results and growth 
• Stewardship – Build trust at every turn 
• Professionalism – Lead with confidence and consistency 
• Entrepreneurial Spirit – Think boldly, act decisively 
• Team Orientation – Support, uplift, and collaborate 
• Passion – Love what you do and share it with others 

What You Bring 

Required Qualifications 

• 3+ years of store leadership experience in luxury retail, timepieces, or jewelry 

• Passion for the brand 

• Proven ability to exceed sales goals while building brand loyalty 
• Strong leadership presence with coaching, conflict resolution, and team-building skills 
• Proficient in POS systems, Microsoft Office, and digital communication tools 
• Availability to work a flexible schedule including evenings, weekends, and holidays 
• High School Diploma or equivalent 
• Ability to stand long durations of time and carry up to 30 lbs. 
• Legal authorization to work in the U.S. 

Preferred Qualifications 

• Experience with premium timepiece brands, extensive knowledge of watches 
• GIA coursework or certifications 
• Deep passion for horology and creating elevated, memorable client experiences 

REEDS Jewelers offers a comprehensive compensation program that includes health/dental/life/LTD insurance, 401k, merchandise discounts, career growth and a drug free workplace.

REEDS Jewelers is an Equal Opportunity Employer. We value the diversity of our team, and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. REEDS provides a smoke and drug-free environment.